Introduction

LinkedIn is the ultimate social network for business professionals who want to make connections, stay in the loop with others in their field and keep reaching toward greater success in their chosen professions. 

That success begins with the professional and marketable LinkedIn profile. You need a great LinkedIn profile that draws attention, says the right things, and helps you really connect with the people who can help you expand your career. Here’s how you can make the most of LinkedIn.

Top 8 LinkedIn profile tips from Salesforce experts

Build an outstanding LinkedIn headline

Including “Salesforce” in your LinkedIn headline will also make it easier for prospects to find you. People researching your product are much likelier to click on your profile if they can tell you’re a person who works in salesforce, rather than a random employee. 

And the same goes for recruiters — if they’re looking for a candidate for a specific Salesforce job, using the most common version of your title lets them easily track you down. You can change it here:

Then you can be able to add your new title:

Change your LinkedIn status: “Open for new opportunities”

If you’re looking for a new Salesforce job, you can let the recruiters on LinkedIn know you’re open to new job opportunities. It’s a signal that goes out only to recruiters, so you don’t have to worry about your boss or any employees from your company finding out that you’re looking for a job.

After that, you can specify the types of job opportunities that you’re interested in and your preferred location.

Create a great Salesforce LinkedIn summary

Your Salesforce LinkedIn summary statement is the first thing that helps your qualifications get noticed by the Employer. You don’t want your LinkedIn profile to be the same as other hundreds of profiles without any second glance. 

A strong LinkedIn summary can make a big influence on your hiring process. It leads to the decision whether you are invited for an interview or not. Therefore, you need to pay attention to this part and create a perfect LinkedIn resume summary that catches attention at first glance. 

Check out the example here: 

Build up your Salesforce skills section

Normally people will scroll through the list of skills on LinkedIn and identify the skills that are relevant to your expertise. Doing so helps to substantiate the description in your Headline and Summary, and provides a platform for others to endorse you. However, the key here is staying relevant to the Salesforce field.

If your list of skills doesn’t really show your abilities and qualifications, it will become redundant. Take time to update your skills list every now and then.

Check the examples here:

Broader your connections

Most people often make some simple mistakes on LinkedIn like failing to reach out to connect with people they don’t know. You should understand that connecting is the whole point of networking — getting to know new people, not just established connections.

Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.

Create engaging posts

LinkedIn posts should be like a short little summary, rather than the full book. Here are some ways to up your LinkedIn content:

• Keep it short and sweet.
• Use a video to grab attention instead of an image.
• Not a fan of video? Try standing out from the crowd with text-only posts.
• Use a face. Did you know that our eyes naturally gravitate towards human faces? That’s why I love to post content with images that feature faces! (here’s a post of mine!)

Check out one of the engaging posts you can create on LinkedIn here:

Ask for recommendations

Your LinkedIn profile recommendations should be the place where people can read about your best Salesforce credibilities and stories, so you can get your supervisor or colleagues to write personalized recommendations for you. 

This will not only be social proof that gives your profile the needed credibility but also will support your professional brand. You need to make sure they speak to how your efforts made their lives better while also showcase your technical expertise.

Optimize your LinkedIn keywords

In order to rank highly in a recruiter’s LinkedIn search, your LinkedIn profile should be optimized with both LinkedIn’s technology and recruiter tendencies in mind.

To increase your chances of being a top result in a recruiter’s LinkedIn search, your hard skills and keywords should be placed into the fields LinkedIn’s search algorithm values the most. These include:

• Headline
• Past and present job titles
• Profile Summary or About section
• Work experience

Once you have done your research and have a list of your relevant keywords, review your profile to add them where relevant. Replace generic descriptions with specific LinkedIn keywords.

Conclusion

Getting your LinkedIn profile work better for you doesn’t have to take up hours of your time. Try working through these ideas, building from one to the other – and you’ll find that you can make progress quickly, even if you’re just able to set aside a few minutes per day. 

Once you’re taking the advantages of your LinkedIn profile, you’ll be amazed what a difference it can make to both you and your business.