Whether you are searching for a new job or looking to expand your professional network, LinkedIn is the place to go. It boasts of more than 660 million users from more than 200 countries worldwide. With LinkedIn, you can get access to global work opportunities.
So, it’s only natural that you need to put your best foot forward. If you want to leave potential employers with an excellent first impression, you need to create a good LinkedIn profile. One of the first things that a person visiting your profile sees is your headline.
What is a LinkedIn headline?
A LinkedIn headline is the section at the top of a LinkedIn user’s profile where they can describe what they do in 120 characters or less.
This brief description appears next to the user’s name in search results. It should entice readers to click the profile to learn more about the user’s experience and background.
Why is it important to make your Salesforce LinkedIn headline stand out?
Many professionals are unaware that they can even change their LinkedIn headline because the platform automatically populates that field with your job title. Even if you did know about it, did you know that you actually should change this field to include important key elements?
Why? Because this 120 character space is actually one of the most important parts on your LinkedIn profile.
It’s the first thing people see
First of all, your headline is one of the few things that recruiters and hiring managers (or anyone on LinkedIn ,for that matter) can see before they click your profile.
If you comment on a post, share a post, or apply for a job through LinkedIn, your headline will be the first description that person reads of you. Never forget, first impressions can make or break your job search.
It’s viewable on LinkedIn search box
When a recruiter performs a search looking for a specific role in a specific area, LinkedIn will deliver them a list of 10 people per page. On that page, the recruiter will see your photo, location, as well as a few connections- in addition to your LinkedIn headline.
As the only description of who you are, your headline is the main deciding factor on whether or not someone decides to visit your profile.
What to include in your LinkedIn headlines?
Normally the best LinkedIn headlines are the ones that:
- Show your skills and expertise
- Communicate the value you bring to a new employer
- Include at least one keyword/phrase for the type of job you want
When it comes to the content of your headline, keywords are extremely important to include if you want to be found by recruiters.
The people who show up at the top of the LinkedIn search results typically mention specific keywords frequently in their profile and have them included in specific areas that carry more weight, like their LinkedIn headline.
If you want to show up in more searches, you need to have the right keywords in your LinkedIn headline.
How to write the best LinkedIn headlines for Salesforce Professionals?
Speak directly to your audience
Your LinkedIn headline (and, for that matter, your entire profile) should consider its target audience, and then speak directly to it. What will compel or seduce the decision-maker at the receiving end of your message? What does she likely care most about? Address your headline.
So, you should use designations in your headlines that everyone will recognise. For instance, you could write “Salesforce Administrator” or “Salesforce Consultant”. By using the word “salesforce,” along with your position, you are making sure that people understand what your job is.
Include your value proposition
A headline is a great way to give your prospects some context about your profile. However, it’s not enough to tell them how you can add value to an organisation. Your LinkedIn should also highlight your value proposition.
Think of it like a tagline for an advertisement. The part following your job title could tell your prospects how you can help your customers.
If you’re still not sure how to describe your value proposition, you can try adapting it from your company’s value proposition. Alternatively, try browsing through your company’s customer testimonials for inspiration.
In addition to this, your customer’s testimonials could also give you an idea of what your value proposition could be.
Use your prospect’s language
When you’re creating your headline, watch out for company, industry, or role-specific jargon your prospects won’t know. It doesn’t matter how compelling your description is if they don’t fully understand what you’re trying to convey.
Of course, you can use industry-specific words that recruiters may be searching for.
To know which words are suitable to use in your industry, it’s a good idea to check out the profiles of big names in your industry for some inspiration.
LinkedIn headline examples
If you’re still struggling to find the right words for your LinkedIn headline, take a look at the headline examples given below. Take inspiration from them and then go to your LinkedIn profile to edit your headline.
- Senior Salesforce Administrator | Using Declarative Features to Solve Complex Functional Processes
- Junior Salesforce Administrator | Certified Platform App Builder | Reworking the Automation Process to Maximize Performance
- Certified Salesforce Administrator | Implementing Projects to Raise System Efficiency
- Senior Salesforce Developer | Providing Solutions to Customers Toughest Technical Challenges
- Junior Salesforce Developer | Ensuring Users Understand the Value the Lightning Experience Provides
- Certified Salesforce Developer | Ensuring the Efficiency of the Platform Design to Meet the Internal Partners Needs
- Certified Salesforce Functional Consultant | Implementation Specialist | Providing Trainings to Salesforce Talent and Raising Client Satisfaction
- Senior Salesforce Consultant | Delivering Effective Projects to Meet Customer Expectations
- Salesforce Business Consultant | Marketing Cloud, Pardot Solution Delivery | Developing the Company Instance to Meet the Global Users Needs
Your LinkedIn headline is generally something that your prospects will remember. And if it isn’t, it should be. Make the most of those few characters by writing headlines that grab the attention of your audience and encourage them to keep reading your profile.